Circuline Innovation Lab. Experience Design

We explored the material properties of Biocell, an engineered natural cellulose, to understand its potential in product design. Its strength made it ideal for structural applications, leading us to develop chair concepts that balance form and function. Designed with interlocking parts and made entirely from a single material, the chair is easy to disassemble, repair, and recycle—extending its lifecycle with minimal waste.

We discovered that Uniloop, made from recycled single-polymer fibers, naturally diffuses light based on its thickness and could be given a variety of colours. This sparked the idea for a layered lampshade inspired by the bleaching of corals. The form, reminiscent of foliaceous coral, is designed to emit a soft, inner glow, echoing the delicate beauty and vulnerability of coral reefs.

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For the third product, we set out to convey the urgent impact of climate change—and how conscious human choices could help reverse it. This idea evolved into the Climate Clock, a sculptural piece based on real data showing the rise in global temperatures since pre-industrial times. Using Topnat, a moldable material made from natural jute fibers, we achieved a tactile form with a warm, organic finish that grounds the message in nature.

Circuline Innovation Lab was envisioned to introduce designers to sustainable approaches in creating everyday products and spaces. By showcasing the Circuline range of nonwovens and their applications, the lab encouraged a material-first mindset. The goal was to inspire a future where sustainability is not an afterthought, but a foundational design principle.

This was achieved in 3 levels along with the product showcase

• Materials Matter
• Design for Tomorrow
• Reimagine the future with AI

Circuline Innovation Lab was introduced at RAW Collaborative, 2024 with an aim to educate designers on the applications of the circuline range of sustainable materials in the field of interior and product design.