Salt. Material and color forecast

Project
Client
Asian Paint
Year
2025
Category
Trend Research & CMFT
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BRIEF

To interpret the cultural rise of the Nouveau Riche, a generation embracing minimalism, eccentricity, and unapologetic self-expression, into tangible material and design manifestations.

Concpet & Purpose

Salt is being re-evaluated as a promising biomaterial for the future. With its crystalline beauty, natural antibacterial properties, and ability to diffuse light, salt offers a rich material language rooted in both science and symbolism. We set out to explore how these inherent qualities of salt could shape new material expressions, ones that are functional, sustainable, and emotionally resonant. This exploration led us to craft a cohesive material palette that captures salt’s tactile purity,  luminosity, and structural strength.

Trend Mapping

Salt’s increasing abundance, especially as a by product of desalination, makes it a viable and sustainable resource. Across fields like wellness, architecture, product and spatial design, there’s increasing interest in salt for its functional benefits, cultural symbolism, and unique sensory appeal.During our research, we found many inspiring projects that reference salt’s geological origins and reinterpret its natural and cultural heritage through art, design, and architecture.

Emotional & Sensory Mapping

Salt evokes a sense of curious wonder, grounded in familiarity yet layered with mystery. It symbolizes permanence and stability, while undergoing constant transformation physically.Key descriptors of Salt’s emotional narrative:EtherealCrystallineShape-shiftingMetaphysicalPrimordialThis sensorial landscape informed our material choices, favouring surfaces that are fluid, layered, and mutate organically.

Material Palette

To translate salt’s unique aesthetic into tangible materials, we explored both hard and soft surfaces. Hard materials like travertine, rusted iron, and casted glass reflect salt’s crystalline structure, mineral origins, and raw textures. Soft materials such as sheer, flowy textiles, microtextured fabrics, and encrusted beadwork capture salt’s delicacy and fine-scale detail. Together, this palette embodies an ethereal beauty that is layered, reflective, and sensorial.

FINAL OUTCOME our research and exploration culminated in a material board that captures the essence of salt in all its forms. solid, soft, and sensorial. The final material palette bridges natural beauty with modern innovation, setting the foundation for an aesthetic that is deeply rooted in elemental materials, yet forward-looking. Its applications span across fashion, interior, and product design, offering a fresh, tactile language

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